F1 in Melbourne
Race week from the paddock, the grid, and the stands.
We spent race week in Melbourne shooting everything we could get a camera on. Pit lane, grid walks, fan zones, and the city around it. What came back was a small batch of TikToks and stories that pulled in over 333K views across platforms.
6
TikToks
6
Stories
333,580
Total views
Race week, on the ground
The Australian Grand Prix is one of the biggest weekends of the year for Melbourne, and we wanted to cover it the way actual fans see it. Less broadcast, more BTS. The kind of footage you only get if you're actually there walking the paddock.
Two cameras, four days
We worked across the full weekend, cutting TikToks each night and posting stories live as the action happened. Everything was shot mobile-first so the edits could go up while the moment was still warm.
Race-week clips
6 TikToks shot across the weekend. Hover to preview, tap to play full screen.
Live from the paddock
Tap the card to open the story player. Auto-advances like Instagram, or use the arrows to skip around.