Le Centre Sheraton Montreal
In town for a festival, hosted downtown.
We partnered with Le Centre Sheraton Montreal Hotel for a festival weekend and turned the stay into content for our audience and theirs.
Show the stay, not the brochure
UGC from a real guest weekend: in town for a festival, checked in downtown, living out of the room for a few days.
One stay, four formats
Phone-first, in our own voice, posted while it was happening.
Two reels
The stay reel and a Best Concert 101 crossover.
Photo carousel
11 frames from around the property.
Weekend stories
Posted live, all weekend.
UGC photo set
38 photos for the hotel's channels.
We traveled for a festival and stayed here
The main reel from the weekend next to the 11-frame carousel we posted from the property.
11 frames from around the hotel and the weekend.
Best Concert 101, hotel edition
A collaboration with the hotel, built on the same rubric as our signature series.
For this one we kept the constant rubric from Best Concert 101, our ongoing tips series for concertgoers, and added a new layer to it: where you stay when the show is in another city. Same format our audience already knows, with the hotel written into the story instead of bolted on.
UGC photos for the hotel
The 38-photo set the hotel asked for, shot around the property during the stay.
