OSHEAGA 2026 Festival Campaign
8.85M+ views across Instagram, TikTok and YouTube.
Round two at Montreal's biggest music festival, and it more than doubled last year's numbers. Promo videos before the gates opened, stories all weekend, and a recap push that carried the momentum well past the last set.
8.85M+
Total views
197
Pieces of content
3
Platforms
By the platform
Where the views came from.
All platforms combined
8,855,524
total views across Instagram, TikTok and YouTube
2.1M
Total views
- 57 feed posts
- 80 stories
- 63K story views
TikTok
6.66M
Total views
- 60 videos
- Top video: 1.4M views
YouTube
92.6K
Total views
- Full vlog still in the edit
What they needed
The 2026 ask was honestly pretty modest: a few promo videos ahead of the festival to build hype, one recap once it wrapped, and stories running throughout the weekend so the feed stayed live from the grounds.
How we delivered
We delivered the brief, then kept going. The promo videos went up before the gates opened, stories ran all weekend (80 of them, 63K views), and the one recap turned into 60 TikToks, 57 feed posts, and a full vlog that's still in the edit. By the end the campaign had crossed 8.8 million views, more than double our 2025 numbers.
The weekend in stories
Posted in real time from the festival grounds, all weekend long.
63K
story views over the weekend
80
stories in three days
2025 vs 2026
Same festival, one more year of practice, nearly triple the views. The graph is starting to feel like a pattern.
0M
2025
views
0M
2026
views
??M
2027
projected, we don't miss
Yes, we drew the 2027 bar ourselves. Projection method: two data points and a healthy amount of confidence.
Total views
+163%Pieces of content
2x the outputTop TikTok video
4.6xReels, TikToks and Shorts
60 vertical clips across the campaign, from the first teaser to the final recap. Hover to preview, tap to play.
Pre-promo
The hype videos that went up before gates opened.
During and after the fest
Shot, cut and posted in real time from the grounds while it was all happening, then the recap kept rolling after the weekend wrapped.
The carousels
Swipe through each like you would in the app.
Pre-promo
The posts that built the hype before the festival: key dates, makeup inspo, fits and a full guide.
July dates to know
Makeup inspo for OSHEAGA
What to wear to OSHEAGA
What to wear, part 2
Everything to know before OSHEAGA
During and after the fest
Everything from the weekend itself, plus the recap posts.
